Trick of the Eye

Square B is a different shade to A and C?

Wrong! All three are exactly the same shade. (Open the image in photo editing software and check with the eyedropper sampling tool if you don't believe me!)

That's an example of your eye deceiving you; which is relevant to colour management when producing prints off your computer.

I'm just off to demonstrate large Epson printers to retailers who want to print banners and POS. Some will be bothered about accurate colour matching while others don't care too much about colour management as long as the banner or sign is eye-catching. We tailor the solution to suit their individual needs and budget. But one sure thing is that exact colour matching by eye is tricky.